Great shot! The lighting, 7up sign and Ford truck are all perfect!

Did you take this in the morning?

Just the opposite, actually. The sun was just setting as I took it. It's my favorite time of day to take pictures -- and about this time of year too. It seems like the sun is more orange in the fall than in the summer. I also like how the sun almost makes the 7-Up sign look like it's lit up.