more extant design

Kosher Extant Design. More Extant Design, this time, from a shopping trip to Fishman’s Kosher Market. This opened me up to a whole new world of food products whose graphic design has remained mostly unchanged for decades. There’s a lot of margarine. I couldn’t resist — four different types of margarine, huddling together, oblivious to the outside world. Too bad I didn’t find any of this margarine. It’s not all margarine, don’t worry — there are also donuts, frozen fish, and pizza sauce.

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