mehr ostdeutsches design

After a long and grueling trip through Deutsche Post and DHL (which are not yet, unfortunately, a completely merged organization), my Ostpaket has arrived. The Westpaket was a care package sent from the West to East, before the fall of the Berlin wall. Even though the miracles of capitalism and western brands have returned to eastern Germany, some DDR brands are still alive and well. This is useful for those with Ostalgie or for people like myself who just enjoy outdated graphic design. This Weizenin cake flour has some of the best examples of Extant Design: it’s rather simple design, sparse text, a product image, and a flat color background. The blue-on-white seems to be quite popular in extant design. See, especially, Marshmallow Fluff and Jiffy Mix.

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